360 Wealth Management for Entrepreneurs and Intrapreneurs

Peter Racen...business owner, entrepreneur, and Estate and Business Planning Specialist with Northwestern Mutual Wealth Management Co.

I spent the first 21 years of my professional career working in a family owned business that was started by my grandfather in 1946. The company grew over the years, but also dealt with several issues including the unexpected death of my father at a young age. The business was sold successfully to an outside buyer in 1999.  In October 1999, I joined Northwestern Mutual  with the goal of sharing my experience as an owner of a closely-held family business to help other business owners address the issues my family faced. My passion is to help business owners protect and preserve the value they worked so hard to create by delivering more complete and effective financial services than we experienced as a family-owned business. 

As Director of Estate and Business Planning for the Clayton Network Offices of Northwestern Mutual, I focus on providing integrated personal, business, estate planning, and investment services to business owners, executives, and high net worth clients.   

Partnering with you for wealth management and planning is an important and ongoing privilege - one that our team takes very seriously! You'll notice that our Racen Wealth Management logo is designed as a reminder of our 360 degree approach to preserve, enhance, protect, and transfer wealth to reach the goals that reflect your values. The Racen Wealth Management team takes a collaborative advisory team approach to develop a comprehensive, values-based approach to planning. Working with our clients' and their other trusted advisors, we gain clarity on priorities, goals, and obstacles. Together, we then focus on achieving results through time-tested strategies, effective implementation, and thoughtful review.

What’s your vision for the future? Your hopes and dreams are unique. Your plan to achieve them should be, too. The Racen Wealth Management team will partner with you to develop a comprehensive, integrated financial plan built on a solid foundation to:

  • Protect your income and assets
  • Offer cost-effective benefits to attract and retain the best and brightest employees
  • Reward and retain key employees who add the most to your business
  • Protect your business from the unexpected loss of an owner or key employee
  • Efficiently transition your business when you’re ready to leave
  • Maximize your estate and create a lasting legacy

Comprehensive Integrated Planning

We assemble a collaborative team of advisors to address the many aspects of your financial situation, including:

  • Cash flow
  • Asset management
  • Wealth accumulation
  • Risk management
  • Business succession
  • Wealth transfer
  • Charitable giving issues

Our Mission

Our mission is to develop enduring, multi-generational relationships by providing expert guidance and innovative solutions. Through a foundation of trust, our clients gain increased clarity and confidence while taking steps toward a lifetime of financial security.

Whether you’re planning for yourself, your family or your business, we'll work with you and your advisors to develop a customized financial plan that puts you in control of your financial future with integrated strategies, objective advice, and recommendations based on your priorities.

Our Process

By asking challenging questions, we inspire individuals to define, develop, and achieve their goals and dreams. Our team then prepares a comprehensive planning analysis to identify strengths and vulnerabilities. Strategies are implemented using a collaborative advisory team approach, world-class insurance services, and internationally-recognized investment products. We accomplish this utilizing real-world business experience combined with 360-degree wealth management.

The Business Owner Advantage

At Racen Wealth Management, we help successful entrepreneurs and intrapreneurs protect, promote, and preserve the value of their business so they can spend more time focusing on growing their businesses. 

Separating the financial needs and goals of your business from the goals you set for you and your family is difficult. The Racen Wealth Management team will help you develop an integrated approach that addresses both, allowing you to create a competitive business advantage AND live the life you envision. Let us help you build and implement strategies to create, grow, and protect your business’ value and success.

With focused expertise for business owners, I can provide guidance for any of your business issues:

Racen Wealth Management is supported by a Network of Specialists and Home Office investment and planning teams to provide the comprehensive expertise you or your business need.

Exit Planning Newsletters for Business Owners

Exit Planning is a key priority of my service to business owners. Using an established process, we discover what you value most, and then we work with your team of advisors to create a written roadmap and execute a strategy allowing you to exit your businesses on your terms and conditions to reach your goals. Read the latest Exit Planning newsletters here.

The Learning Center

You may also find the following articles and videos helpful:

Read more: Article Library | Northwestern Mutual

Additional Relevant Articles by Peter Racen

"Don't Wait Until It's Too Late: 4 Ways to Avoid the Pitfalls of Piecemeal Planning"
Business.com - Oct. 20, 2015

Piecemeal strategies leave you vulnerable to market volatility, unforeseen organizational shake-ups, and personal tragedies. Read why piecemeal planning leads to peril.

"How To Plan Your Exit Strategy When You Begin Your Business"
Tweak Your Biz.com - Nov. 5, 2015

Many of the exit strategy options that are available when you plan ahead may disappear as the years pass, increasing your risk of financial hardship. Read how to plan your exit strategy.

"The Question No One Asks: Could Your Business Survive Your Death?"
Upstart Business Journal - Jan. 4, 2016

While it's difficult to imagine your business without you, the inevitable will happen. Learn how your business can survive after you're gone.  Read "The Question No One Asks."

"4 Questions Entrepreneurs Should Ask Their 401(K) Providers"
Entrepreneurs.com -April 8, 2016

Confused about which 401(k) provider fits best with your company, or what the costs are? Here's my article on the four must-ask questions for every entrepreneur with a 401(k) plan.

The Racen Wealth Management Team

To learn more about our team members, click on My Team. Each of us has a unique background and set of skills – all of us share the same commitment to serving your needs.

We look forward to speaking with you soon.

The Northwestern Mutual Difference

We make plans for people, not just money. So no matter your goals, we have access to top rated products and services to help you meet each one.

  • Best Life Insurance Company ranked by NerdWallet, 2019 to 20201
  • AAA, Aaa, and AA+ the highest financial strength ratings of any life insurer from all four major rating agencies2
  • Top 10 U.S. Independent Investment Broker-Dealers3
1©2017-2020 and TM, NerdWallet, Inc. All Rights Reserved.

2Northwestern Mutual continues to have the highest financial strength ratings awarded to any U.S. life insurer by all four of the major rating agencies: A.M. Best Company, A++ (highest), April 2020; Fitch Ratings, AAA (highest), August 2020; Moody’s Investors Service, Aaa (highest), December 2020; S&P Global Ratings, AA+ (second highest), June 2020. Third-party ratings are subject to change. Ratings are for The Northwestern Mutual Life Insurance Company and Northwestern Long Term Care Insurance Company.

3Measured by 2020 total revenues. Ranking for Northwestern Mutual Investment Services, LLC. Sources: Financial Advisor magazine and Investment News, April 2021.

Peter Racen, CLU®, ChFC®, CASL®, CFP®, AEP®
Wealth Management Advisor

Racen Wealth Management

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To learn more about Northwestern Mutual Investment Services, LLC and its financial representatives, visit: FINRA BrokerCheck